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Asset Report
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 Brain
Technologies Rolls Out Thinking-Fitness Tool:
Four years of
development and field-testing lead to revolutionary product for business
management. One-page appraisal helps any business participant upgrade their
strengths and weaknesses
Brain Technologies
Corporation is launching a revolutionary but practical product that allows
anyone in business—from executive to entry level employee—to gauge the
impact of their own personality and thinking habits on performance and
immediately begin steps to upgrade.
To use the product, an
employee fills out a simple one-page self-appraisal and submits it to Brain
Technologies. The company then creates a custom, accurate, confidential
100-page report analyzing that person’s personality and thinking skills. The
report is self-guiding and covers almost every aspect of an employee’s
thinking skills and potential.
The self-appraisal takes
less than 10 minutes to complete. The report—called Asset
Report: The Book of You®—costs less than what a typical consultant would
charge for an hour or two of work.
“The 21st Century
demands that we pay close attention, adapt rapidly, react faster and
integrate information more skillfully than ever before—that we
think more, not less. So this is not a time to upgrade your computer every
18 months and forget about upgrading your people or yourself,”
says Dudley Lynch,
president of Brain Technologies. “Equipped
with Asset Report, every business player can be an upgrade
influence in their own best interest and that of their employer.”
Lynch created the product,
just released after four years of development and extensive field-testing
that has involved groups as highly varied as the 30-person executive corps
of Brunei’s Ministry of Health to the entire MBA Class of 2000—175 students
in all—at British Columbia’s Royal Roads University.
Lynch is a veteran
designer of personal coaching and team development tools used worldwide in
numerous languages. He says the roll-out of his advanced new “book of you”
methodology represents a “breakthrough departure from almost four decades of
domination of self- and team-assessments for business performance
enhancement by behavioral-based models and their enthusiasts.”
“The behaviorist camp,”
asserts Lynch, “has been intent on viewing individuals as the mere sum of
what has usually been a preemptively and self-servingly selected array of
parts with limited applicability. Such an approach yields only a surface
description of the individual’s behavior and preferences and avoids the
important question of ‘why’ that is so necessary for human understanding and
growth.”
“Asset Report
takes the momentous leap of basing its insights and conclusions on the
rich ‘inner ‘ecology’ that first manifests itself as your thoughts, feelings
and ideas and only later as your behavior,” says this best-selling author.
The uniqueness of his
powerful, first-to-market tool for personal and team improvement doesn’t
stop there. While a highly researched database of more than 12,000 targeted
descriptions that have been tested and refined over the past four years is
used in creating each
Asset Report,
Lynch insists on maintaining human judgment as a key part of the
interpretative process. “We looked at completely automating the scoring
using a computerized expert system/AI approach but decided that nothing
really suffices for the trained human expert.”
What benefits does
Asset Report deliver? Lynch offers these examples:
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Improved ROI
(return on investment). “Studies we’ve followed show that the cost
of poor process quality in many corporate departments approaches 40
percent of the cost of operating the department. The more you improve the
performance of the individuals and teams who work the processes, the more
you reduce that percentage, and we believe Asset Report can
be a key part of reducing this percentage substantially for large
employers, entrepreneurs and small businesses alike.”
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Personal clarification. “The person who is out of touch with who they are, what’s
causing their behavior, what brings them satisfaction, what tangible and
intangible rewards are important to them, what is meaningful and
purposeful for them, usually makes for an inconsistent employee and team
member. Asset Report can remove much of the ‘wandering’
quality for its user in a single read-through.”
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Moving from values to value.
“An individual’s or a team’s values—literally, what they
will stand tall for and what they won’t stand for at all—are the single
most important determinant of the bottom line results you’ll get for your
investment. Asset Report is amazingly fast at bringing
substantive clarity to the issue of values versus investment versus time
to results.”
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The client’s Asset
Report is quickly dispatched to them in electronic or hard-copy form.
When delivered via e-mail, the Asset Report user often can
have their reports in hand within two to three hours after faxing in their
self-appraisal no matter where in the world they may be.
Although Asset
Report is fully self-contained and self-directing, it is also being used
with strong client endorsement by an increasing number of professional
services practitioners such as executive coaches, personal counselors,
veteran change management and organizational development consultants and
management development trainers. During the tool’s test phase, Lynch has
trained more than 30 distributors from Australia, Norway, Canada, The
Philippines and the U.S.
The Asset
Report model can also be used to help companies, political campaigns,
professional sports teams, governments or any other group evaluate and
predict the thinking fitness of their competitors.
[Download
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This
fast-results-producing tool measures how skilled you are at changing the
frames you place around knotty problems.
MindMaker6 
Consider this
tool the mother of all self-inquiring tools or at least the equivalent of a
no-holds-barred checkup of one's reason for being around.
Like many others, people
in business often say they just don’t have time to read a book. And, of
course, every author and their publisher think they have the one book no one
can afford to let go unopened.