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Ready or not, problems rain on us. We have no choice but to
address them. A problem is a struggle between reality and
expectations. Solving a problem might require avoidance, supply,
elimination or research. When we face a problem or we need to flesh out a project
from start to finish, the quality of the solution lies
in the quality of our thinking.
There are two kinds of thinking:
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Logical thinking, concerned with finding "right" solution to a
problem. It relies on logic and seeks an orthodox solution; it insists
on
conformity to
pre-determined formulas, rituals, methods, steps, and procedures. The driver
of logical or "convergent" thinking is "what is." Unfortunately, we can’t assume that
because people do a good job of being compliant in their work, they will
have the skills to be improvisational and inventive.
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Lateral Thinking or
Creative Thinking, which follows new, divergent pathways to unusual or
distantly associated answers. It's concerned with generating many
possible solutions. This type of thinking has many different starting
points and can change directions as needed to arrive to multiple solutions.
Lateral or creative thinking is concerned with "what can be."
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[VIDEO] Dr. Edward de Bono on
Thinking
Click on the image to watch
WMV - 0:46" - 2MB
Creative development work
demands that we look for alternatives to established procedures (thinking
"out of the box") to
create new ways of defining performance criteria. By practicing our creative
thinking skills, we are able to become provocative, open-minded, practical,
and inventive.
Creative development is required for strategic
planning, project planning, new product development, process redesign,
marketing, graphic and new media design, e-commerce, operational problem
solving and logistics planning.
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Typical Uses of Creative Thinking
 To Unblock our thinking pathway when we are stuck and we can't find
viable solutions using existing methods
To Improve a situation, a design or a concept
To Find Opportunity by looking at an issue from multiple
perspectives
To Map New Ventures |
Our
Creative Development
Capabilities
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Solid training and expertise in
creative thinking applied to concept development
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Extensive record of successful
projects for diverse corporations
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Outstanding ability to "do more
with less" and reduce budget estimates
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Fast delivery of concept
proposals and innovative solutions
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Training proficiency in
creative thinking skills for any group size
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Proven capacity to run
Innovation workshops for top management executives
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We Focus on Innovation and Results
Effective creative
development yields an outcome that it is both new and useful; that it
is both unique and meets specific performance requirements. As David Ogilvy,
the legendary advertising executive put it: "If it doesn't sell, it's not
creative." We purposely strive to become "value designers" as
described by Dr. de Bono.
We help you determine what
resources your may need to develop creative concepts and solutions and meet
the demands of the projects and opportunities you face.
Our
experience in creative development work covers a
diverse spectrum, including marketing and communications, new media,
e-commerce, Web-based training, sports marketing and promotions, interactive
sales tools, experience-based learning and highly complex events.
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TESTIMONIALS
“Especially the creative angle helps to get things done that initially would
look overly ambitious!” Top qualities: Good Value, High Integrity, Creative
- Huub van
Hout - SVP, Group Audit at ABN AMRO Bank, Netherlands
“Carlos has done a few projects for our bank and I can highly recommend him
as a consultant for events, lectures, trainings, project manager. Especially
his creativity and lateral thinking has proven very inspirational, both as a
client and as a colleague. I wish him every success in all his endeavours!”
Top qualities: Expert, High Integrity, Creative -
Marlies Hazelaar -
E Business Manager at ABN AMRO Bank Switzerland
“Carlos Salum, has a unique ability to view situations from an original
perspective. This enables him to deliver bespoke solutions to real problems.
He is a true individual who's experitise in understanding the market and
relative positioning has been a breath of fresh air on many occasions. I
can't recommend him enough!” -
Mike Barrell -
Director/Owner, evolve9 |
