Carlos Salum - The Performance Architect

 

Carlos Salum is the President of Salum International Resources, Inc., a management consulting firm based in Charlotte, North Carolina, USA.

Since 1993, he has focused on Performance Architecture applied to executive training and corporate events’ management. His clients are located in the United States, Europe and Latin America.  

CLIENTS:  Julius Baer Bank, HSBC Private Bank, ABN AMRO Private Banking, Heritage Bank, Benfield Group, Manres AG, Information Management Group, KPIT Cummins, Decision Support International, The Neurological Institute, The New York Knicks Organization, Professional Tennis Registry, Swiss Army Leadership Academy and the US Air Force Academy, among others.

MANAGEMENT EXPERIENCE: As an entrepreneur, he held executive positions in several companies in the areas of software development, sports marketing and event management. 

 

APPROACH: Carlos Salum considers himself a "value designer" and sees his consulting and facilitation roles as an opportunity to help clients in three key areas:

  1. Focus: to diagnose their aspirations, craft a vision, set SMART goals and help them find their purpose [do the right things]

  2. Energy Management: to stage the physical and mental alignment process that will yield transformations [do things better]

  3. Breakthrough: to facilitate creative thinking and discover opportunities, possibilities and new sources of value [do better things]

 [Read the Performance Architecture Manifesto]

PERFORMANCE RESEARCH: He has participated in ground-breaking research in peak performance training with some of the world's leading sport scientists, such as Dr. Jim Loehr (photo), Dr. Nick Hall, Dr. Jack Groppel and Pat Etcheberry, a process that involved some of the world's top athletes and was applied to the business arena.

PERFORMANCE COACHING: Salum contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) and the Argentine and Italian Davis Cup Teams, among many others.  He continues to lecture on sport psychology topics and their impact on both sports and business performance worldwide.

SPECIAL EVENTS: He has organized corporate events featuring world-renowned creative thinking experts like Dr. Edward de Bono, Richard Saul Wurman and Dudley Lynch. He is currently developing a sponsored conference in Europe in association with Promostudio (Italy), which will feature several Nobel Prize Laureates in Economics and top Economics' professors from Harvard, Yale, MIT and Stanford.

CULTURAL ACTIVITIES: Salum is also a writer, a radio and television journalist, a produced playwright (London, Tampa, and Buenos Aires) and a documentary film producer.  He is fluent in English, Spanish and French, as well as conversant in Italian.

 

 

[VIDEO] - Carlos Salum on "Performance Architecture" (Windows Media) - Click on the images to view
 
     
"Pressure and The Challenge Response" "Responsiveness leads to Breakthrough" "Four Parameters for Enduring Success"
 

 
Carlos Salum in his own words:
 

I’m a thinker

  • I am fascinated by the future

  • I envision; therefore I expect

  • I am able to see the consequences of new approaches, change and ideas in the real world

  • I seek ways and means to change, isolate, neutralize or remove dysfunctional influences and systems on a global scale

My lifetime goal is to become a versatile, flexible and creative thinker. 

I am a Performance Architect

  • I help people unscramble their dreams so they can script them as if they are the stage play in which they want to act, the Hollywood movie in which they want to star or the Grand Slam tennis tournament they want to win

  • I see my work as “a Cirque du Soleil of the mind,” a blend of art and science through which I can help others broaden and deepen their perspectives

I believe that the quality of our life depends on the quality of our thinking.

 

Gabriela Sabatini - US Open Tennis Champion 1990

 

“He has drawn the appreciation of international tennis stars such as Gabriela Sabatini, (…) and Sergi Bruguera (…).  He has traveled the world, speaks four languages and looks younger (…), thanks to his athletic trim and his strongly chiseled Latin features.  He owns two companies and a watertight backhand slice.

 

Do we speak of a secret agent? A globetrotting playboy? A dating service's catch of the week?

 

Nah, Carlos Salum is just your basic, affable renaissance man (…)

 

Salum doesn't hesitate to say that the gratification he gets when he hits a backhand crosscourt winner, watches a student's eyes light up when explains the secrets of mental toughness, or sees his words brought to life on stage by actors is "all the same."

 

"I've always wanted to deliver a message. And the way that I seem to be very comfortable doing that is using a theoretical background. So I learn as much as I can, and then I go and apply."

 

Excerpted from "Star of stage and tennis court" - Series: Time Out; [State Edition]

by Michael Canning. St. Petersburg Times. St. Petersburg, FL.: Aug 15, 1997. pg. 1.T

 
Contact Carlos Salum: csalum@saluminternational.com  View Carlos Salum's profile on LinkedIn
   
Publications: View Carlos Salum's profile on XING
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