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 Carlos Salum
is the President of Salum International Resources, Inc., a management
consulting firm based in Charlotte, North Carolina, USA.
Since 1993, he has focused on Performance
Architecture applied to executive training and corporate events’
management. His clients are located in the United States, Europe and Latin
America.
CLIENTS: Julius Baer
Bank, HSBC Private Bank, ABN AMRO Private Banking, Heritage Bank, Benfield Group, Manres AG,
Information Management Group, KPIT Cummins, Decision Support International,
The Neurological Institute, The New York Knicks Organization, Professional
Tennis Registry, Swiss Army Leadership Academy and the US Air Force Academy,
among others.
MANAGEMENT EXPERIENCE:
As an entrepreneur, he
held executive positions in several companies in the areas of software
development, sports marketing and event management.
APPROACH:
Carlos Salum considers
himself a "value designer" and sees his consulting and facilitation
roles as an opportunity to help clients in three key areas:
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Focus: to diagnose their aspirations, craft a vision, set SMART
goals and help them find their
purpose [do the right things]
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Energy Management: to stage the physical and mental alignment process that will yield transformations [do
things better]
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Breakthrough: to facilitate creative thinking and discover
opportunities, possibilities and new
sources of value [do better things]
[Read the Performance
Architecture Manifesto] |
 PERFORMANCE
RESEARCH: He has participated in
ground-breaking research in peak performance training with some of the
world's leading sport scientists, such as Dr. Jim Loehr (photo), Dr. Nick
Hall, Dr. Jack Groppel and Pat Etcheberry, a process that involved some
of the world's top athletes and was applied to the business arena.
 PERFORMANCE
COACHING: Salum contributed to the
careers of outstanding tennis players such as Gabriela Sabatini (U.S.
Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94)
and the Argentine and Italian Davis Cup Teams, among many others. He
continues to lecture on sport psychology topics and their impact on both
sports and business performance worldwide.
SPECIAL EVENTS: He
has organized corporate events featuring world-renowned creative thinking
experts like Dr. Edward de Bono, Richard Saul Wurman and Dudley Lynch.
He is currently developing a sponsored conference in Europe in association
with Promostudio (Italy), which will feature several
Nobel Prize Laureates in Economics and top
Economics' professors from Harvard, Yale, MIT and Stanford.
CULTURAL ACTIVITIES:
Salum is also a writer, a radio and television journalist, a produced
playwright (London, Tampa, and Buenos Aires) and a documentary film
producer. He
is fluent in English, Spanish and French, as well as conversant in Italian.
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I’m a thinker
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I am fascinated by the future
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I envision; therefore I expect
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I am able to see the consequences of new approaches, change and ideas in
the real world
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I seek ways and means to change, isolate, neutralize or remove
dysfunctional influences and systems on a global scale
My
lifetime goal is to become a versatile, flexible and creative thinker.
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I am a Performance
Architect
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I help people unscramble
their dreams so they can script them as if they are the stage play in
which they want to act, the Hollywood movie in which they want to star or
the Grand Slam tennis tournament they want to win
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I see my work as “a
Cirque du Soleil of the mind,” a blend of art and science through which I
can help others broaden and deepen their perspectives
I
believe that the quality of our life depends on the quality of our thinking.
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“He has drawn the appreciation of
international tennis stars such as Gabriela Sabatini, (…) and Sergi Bruguera
(…). He has traveled the world, speaks four languages and looks younger
(…), thanks to his athletic trim and his strongly chiseled Latin features.
He owns two companies and a watertight backhand slice.
Do we speak of a secret agent? A globetrotting
playboy? A dating service's catch of the week?
Nah, Carlos Salum is just your basic, affable
renaissance man (…)
Salum doesn't hesitate to
say that the gratification he gets when he hits a backhand crosscourt
winner, watches a student's eyes light up when explains the secrets of
mental toughness, or sees his words brought to life on stage by actors is
"all the same."
"I've always wanted to
deliver a message. And the way that I seem to be very comfortable doing that
is using a theoretical background. So I learn as much as I can, and then I
go and apply."
Excerpted from "Star of stage and tennis court" - Series:
Time Out; [State Edition]
by Michael Canning. St.
Petersburg Times. St. Petersburg, FL.: Aug 15, 1997. pg. 1.T |
