I guide exceptional people through high-stakes decisions
I’m a Strategic Thinker with a strong creative and idealistic streak.
I believe that the quality of our life depends on the quality of our thinking.
I’m fascinated by the future. I’m able to see the consequences of new approaches, change and ideas in the real world.
I envision; therefore, I expect.
I see my work as the convergence of business, art and sciences through which I can help clients broaden and deepen their worldview and perspectives.
Working with peak performers has taught me that true achievement means discovering our identity, expressing our uniqueness, creating value and leaving a path for others to follow.
My guiding principle is:
"The glass is neither half-full nor half-empty... it's full-and-a-half"
Career Highlights
Leadership Decision Architect. Confidential strategic counsel for CEOs, founders and high-level leaders facing consequential decisions.
Founded Salum International Resources, Inc. in 1993.
External Consultant to global organizations with headquarters in four continents with billions of dollars in revenues.
Keynote Speaker at numerous international events on Breakthrough Thinking, notably The Nobels Colloquia 2011 in Venice, Italy, alongside Nobel Laureates in Economics, top Professors in Economics and Management Consultants. Organizer of events with Richard Saul Wurman (founder of the TED Conferences) and TEDxCharlotte Speaker.
Prior executive experience in sports marketing, event management and software development companies with extensive international assignments in Europe
Professional Collaborations
Contributor to ADlegacy/Legacy of Adi Dassler, founder of adidas (The Bahamas) and Former Mentor at LEAD.vc (Lake Nona, Orlando, FL)
Fractional Chief Innovation Officer and Brand Ambassador at Enventys Partners, a leading product innovation and development company (Charlotte, NC)
Member of the Advisory Team at N3XT Sports, International Sports Technology consultancy (Valencia, Spain)
Co-founder of Synergize Sports, international sports innovation consultancy
Co-producer of the Tennis Innovation Conference, online event for tennis and sports leaders worldwide
Publications
Author of “The Glass is Full and a Half” - a memoir of Transformation. How to Design Your Breakthrough, Lead with Your Inspiring Vision and Build Your Powerful Legacy
Author of “From Fog to Focus – Clarifying Questions to Discover Your Breakthrough” - a guide for leaders to create enduring success by crafting a roadmap for meaningful achievements
Author of “Speak.Align.Become.- Declarations for a Resonant Breakthrough Life” - an exploration on how the power of intentional language—through declarations, storytelling, and dialogue—can align personal values with daily actions and long-term vision.
Author of “Foresight Under Pressure - The Inner Discipline of Resonant Leadership Performance” - a guide for leaders to develop a practice that allows them to align achievement, fulfillment, resonance and their legacy.
Author of “TheSircle: a Theater of Purpose - Stories. Ideas. Relationships - The Power of Profound Leadership Conversations” - a recollection of the first fifteen years of TheSircle Executive Club dinners and international events, where intellectually curious leaders grow together through stories, ideas and relationships.
Publisher of “The Glass is Full and a Half” newsletter on LinkedIn and the “From Fog to Focus” newsletter on Substack.
Events Production
Founded the SIR Conferences in 2008 and TheSircle Executive Club since 2011
Producer of the International Sircle in Italy and Switzerland, starting in 2012
Producer of the Richard Saul Wurman Events in Charlotte, NC in 2010
Producer of the Interact Live, ReNEW and True2Self Talk Series (2009 - 2010)
Leadership Performance Strategy Experience
Specialized in Peak Performance and Mental Toughness Training applied to sports and business. Participated in ground-breaking research in peak performance training with some of the world's leading sport science experts, such as Dr. Jim Loehr, Dr. Nick Hall, Dr. Jack Groppel and Pat Etcheberry, a process that involved some of the world's top athletes and was applied to the business arena
Contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) as well as collaborating in the training of the Argentine and Italian Davis Cup Teams, among many others
Coach of international race car driver Pietro Fittipaldi in Mental Training in preparation for his conquest of the World Championship in Formula Renault V8 3.5 in Bahrain, UAE in November 2017. Coached Pietro through Indy Car, Japan Super Formula, FIA WEC in 2018. In 2019, he coached Pietro in his role as Formula 1 Team Haas test driver and during the DTM Racing season with Team WRT (Belgium). Pietro became Reserve Pilot with Formula 1 with Team Haas and competed in the Indy 500, 24 Hours of Le Mans and 24 Hours of Daytona races. He is currently test and simulator driver for F1 Team Cadillac and races ELMS LMP2.
Coach of Enzo Fittipaldi (INDY NEXT and ELMS driver) during his 2018 Formula 4 Italian Championship and #3 in the German Championship - both with Team Prema. In 2019, Enzo finished #2 in the Formula 3 Italian Regional Championship. Later, Enzo raced in Formula 2 with as part of the Team Red Bull Academy.
Coach of Ben Morabito, 2025 INEX National Road Course Champion and the INEX National Asphalt Champion. Coached William Cox III in his conquest of the 2019 U.S. Legend Cars International and INEX National Championship.
Coached sisters Amna and Hamda Al Qubaisi in their victories in Formula 4 Abu Dhabi races in 2019, crowning them as the first female race car drivers from the Middle East to win in open seater competition.
Coached Pedro Perino, Formula 4 and ELMS professional driver (Portugal/Mozambique).
Successfully assisted Olympic and professional team sports’ coaches in the Mental Training area.
Coached Valentino Agnelli, professional triathlon competitor for Argentina, based in Australia and Spain.
Personal Background
Born in Buenos Aires, Argentina. American Citizen since 1999. Working bases in Charlotte, Zurich and Geneva.
Studied Literature and Medicine at the National University of Buenos Aires
Studied Creative Thinking with Dr. Edward de Bono, Marketing with Philip Kotler and Breakthrough Thinking with Dudley Lynch
Writer, radio and television commentator and producer
Produced playwright (London, Tampa, and Buenos Aires)
Documentary film producer (International production - Argentina/USA)
Visual Artist, digital media, creator of original drawings and collaborations
Professional Tennis Coach - Professional Tennis Registry Certification MAP 5
Fluent in English, Spanish and French. Conversant in Italian. Basic German
TV Interview with WTVI PBS Charlotte, NC
Strategic Collaborations
Enventys Partners - USA
ADlegacy - Legacy of Adi Dassler (adidas) - Germany/Bahamas
Zurich Applied Sciences University (ZHAW) - Switzerland
Promostudio International Consultants - Italy
Limbic Personality GmbH - Switzerland
ISTAO - Istituto Adriano Olivetti - Italy
N3XT Sports - Spain
Rallyware - USA
A Visual History of Breakthrough Results
Peak Moments in Time: World-Class Masters, Generous Mentors, Deep Friendships and Great Collaborators who have facilitated contributions to the lives of Exceptional Clients and their achievement of Extraordinary Results.