InkWell Tides Walker Pullover Final 3 Designs Evaluation
INKWELL TIDES

InkWell Tides Walker Pullover Final 3 Designs Evaluation

Design Variables (A-H Codes)

Sample 1

Design Variable Description/Value
A1. Primary Color and HEX Number
B1. Secondary Color and HEX Number
C1. Stripe Description
C1P. Stripe Placement and Size
D1. Collar Style, Color and Size
D.WD.1. Collar Writing/Decorations
E1. Crest/Icon and Material
E.P.1. Crest/Icon Placement and Size
F1. Motif Choice and Material
F.P.1. Motif Placement and Size
G1. Fabric Type and Why
G.CH.1. Fabric Characteristics
H1. Legacy Sentences and Font
H.P.1. Sentences Placement and Size

Sample 2

Design Variable Description/Value
A2. Primary Color and HEX Number
B2. Secondary Color and HEX Number
C2. Stripe Description
C2P. Stripe Placement and Size
D2. Collar Style, Color and Size
D.WD.2. Collar Writing/Decorations
E2. Crest/Icon and Material
E.P.2. Crest/Icon Placement and Size
F2. Motif Choice and Material
F.P.2. Motif Placement and Size
G2. Fabric Type and Why
G.CH.2. Fabric Characteristics
H2. Legacy Sentences and Font
H.P.2. Sentences Placement and Size

Sample 3

Design Variable Description/Value
A3. Primary Color and HEX Number
B3. Secondary Color and HEX Number
C3. Stripe Description
C3P. Stripe Placement and Size
D3. Collar Style, Color and Size
D.WD.3. Collar Writing/Decorations
E3. Crest/Icon and Material
E.P.3. Crest/Icon Placement and Size
F3. Motif Choice and Material
F.P.3. Motif Placement and Size
G3. Fabric Type and Why
G.CH.3. Fabric Characteristics
H3. Legacy Sentences and Font
H.P.3. Sentences Placement and Size

Sample Rankings and Preferences

Current Ranking Order:

Provide detailed feedback for each sample across the evaluation categories below.

Brand Alignment Evaluation Criteria for the 3 Samples Combined

Scoring Scale: 1 = Poor/Strongly Disagree | 5-6 = Average/Neutral | 10 = Excellent/Strongly Agree
Heritage & Story Alignment 30%
Alignment with Walker narrative, identity, and IWT heritage
Weighted: 0.00
Aesthetic Appeal 25%
Beauty, balance, premium visual finish, photography-ready presence
Weighted: 0.00
Distinctiveness / Brand Ownability 15%
Clear differentiation from other premium prep brands
Weighted: 0.00
Production Feasibility 15%
Consistency, manufacturability, durability, replication at scale
Weighted: 0.00
Versatility & Wearability 10%
Cross-context functionality: work, travel, weekends, community events
Weighted: 0.00
Margin & Cost Efficiency 5%
Balance between detail and healthy margins
Weighted: 0.00

Final Scoring

TOTAL WEIGHTED SCORE

0.00