Inkwell Tides Walker Pullover Evaluation
INKWELL TIDES
Walker Rugby Pullover Decision-Making Matrix
Written Evaluation Form
Written Evaluation Form
PARTICIPANT INFORMATION
SCORING INSTRUCTIONS: Please rate the Heritage Rugby Pullover on each criterion using a scale of 1-10, where:
1 = Poor/Strongly Disagree | 5-6 = Average/Neutral | 10 = Excellent/Strongly Agree
1 = Poor/Strongly Disagree | 5-6 = Average/Neutral | 10 = Excellent/Strongly Agree
EVALUATION CRITERIA
1. Brand Narrative Alignment - It represents the IWT Legacy
(Weight: 25%)
2. Market Differentiation - It can compete with the top brands
(Weight: 20%)
3. Production Feasibility - It can be meet the highest standards
(Weight: 15%)
4. Margin Potential - It can generate high revenue
(Weight: 15%)
5. Versatility - It can be worn in multiple settings
(Weight: 10%)
6. Social/Content Value - It generates attention and connection
(Weight: 10%)
7. Customer Adoption Likelihood - Will the core customers buy it?
(Weight: 5%)
DESIGN SPECIFICATIONS ASSESSMENT
FINAL SCORING SECTION
| Criterion | Weight (%) | Score (1-10) | Weighted Score |
|---|---|---|---|
| Brand Narrative Alignment | 25% | — | — |
| Market Differentiation | 20% | — | — |
| Production Feasibility | 15% | — | — |
| Margin Potential | 15% | — | — |
| Versatility | 10% | — | — |
| Social/Content Value | 10% | — | — |
| Customer Adoption Likelihood | 5% | — | — |
| TOTAL WEIGHTED SCORE | 0.00 | ||
SCORING INTERPRETATION:
- 85-100: Excellent fit - Strongly recommend proceeding
- 70-84: Good fit - Recommend with minor adjustments
- 55-69: Moderate fit - Significant improvements needed
- Below 55: Poor fit - Reconsider or major redesign required