InkWell Tides Walker Pullover Final 3 Designs Evaluation
INKWELL TIDES
Walker Rugby Pullover - 3 Versions Evaluation Form
EVALUATOR INFORMATION
SAMPLE RANKINGS & PREFERENCES
INSTRUCTIONS: Name each sample version, then select your preference ranking for each. Track your ranked choices in the display below.
SAMPLE 1:
SAMPLE 2:
SAMPLE 3:
Current Ranking Order:
Select preferences to see rankings
DESIGN SPECIFICATIONS ASSESSMENT
Provide detailed feedback for each sample across the evaluation categories below.
| Sample | Outstanding Feature/Category | Positive Aspects | Modifications | Interesting/New Ideas |
|---|---|---|---|---|
| SAMPLE 1 | ||||
| SAMPLE 2 | ||||
| SAMPLE 3 |
BRAND ALIGNMENT EVALUATION CRITERIA
SCORING INSTRUCTIONS: Rate the overall concept on each criterion using a scale of 1-10, where:
1 = Poor/Strongly Disagree | 5-6 = Average/Neutral | 10 = Excellent/Strongly Agree
1 = Poor/Strongly Disagree | 5-6 = Average/Neutral | 10 = Excellent/Strongly Agree
1. Brand Narrative Alignment - Supports the Walker Persona
(Weight: 25%)
2. Market Differentiation - Competitive in the Rugby Pullover Category
(Weight: 20%)
3. Production Feasibility - Can be sourced to excellent standards
(Weight: 15%)
4. Margin Potential - Can generate significant revenue and profit
(Weight: 15%)
5. Versatility - It adapts to various environments
(Weight: 10%)
6. Social/Content Value - It generates attention and connection
(Weight: 10%)
7. Customer Adoption Likelihood - It fits the expectations of the target market
(Weight: 5%)
FINAL SCORING SECTION
| Criterion | Weight (%) | Score (1-10) | Weighted Score |
|---|---|---|---|
| Brand Narrative Alignment | 25% | — | — |
| Market Differentiation | 20% | — | — |
| Production Feasibility | 15% | — | — |
| Margin Potential | 15% | — | — |
| Versatility | 10% | — | — |
| Social/Content Value | 10% | — | — |
| Customer Adoption Likelihood | 5% | — | — |
| TOTAL WEIGHTED SCORE | 0.00 | ||