The Tao of Richard Saul Wurman

Richard Saul Wurman is the founder of the legendary TED Conferences, TED MED, WWW, 555 and The Urban Observatory.

The first time I saw his face was in a June 1997 interview in Fortune Magazine which crowned him “The King of Access.” He was photographed in his Newport mansion’s white living room, reading with his feet up beside a wall-to-wall collection of erotic Mexican ceramics. He looked shamelessly self-indulgent in his throne, fittingly designed by Mies van der Rohe. I remember thinking: How do you get to live like that?

I just knew that one day I would meet the man. The universe gave me the chance in 2004, when a corporate client gave me carte blanche to organize the most creative VIP's event I could come up with, which I hosted at a private island in Venice, Italy (owned at the time by Dr. Edward de Bono, father of the concept of Lateral Thinking). I called Richard and he agreed to come, no speaking fee. It was a great success and the event paid for itself with just one deal.

Over the years, I stayed in touch and in 2009 I decided to visit him at his Newport, RI, mansion, where I recorded a 3-hour conversation on video. Finally, I fulfilled my dream of learning from the master about how to lead through ideas and how to engage my multiple interests to design a resonance platform.

After that visit, TheSircle Executive Club was born, allowing me to access what I enjoy the most: to discover wisdom in high achievers' powerful stories.

In April 2010, I hosted Wurman in Charlotte, NC, at The Ritz Carlton for interactive conversations on his life, curiosity, understanding and "intellectual hedonism." I documented the presentations as well, which captured quite a few gems.

Since then, I’ve taken the time to piece together concepts that presumably explain his worldview. I've synthesized his thinking into three core concepts that I call "The Tao of Wurman" - which I then unpack into 10 principles for action. 

Tao means "the path" or "the way," and Richard's way are encapsulated in these concepts:

  1. Design your life to express your most essential desire.
  2. Provocative conversations promote the convergence of great ideas.
  3. Change starts from the individual rather than the collective

To share Richards' wisdom, I've created a Web Project that you can access for free here: "The Tao of Richard Saul Wurman: Understanding leads to Meaningful Action"

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